The conventional wisdom for creating meaningful relationships with customers is to have them fill out satisfaction surveys. Yet no one surveys their spouse or significant other. That’s because intuitively, you know there’s a better way.

The Change & Innovation Agency (C!A) believes surveys are generally suitable for wrapping fish – asking the wrong questions of the wrong people at the wrong time. (Other than that, they are perfect). We’ve helped clients implement a better way in some of the most difficult customer satisfaction environments. Our unique customer focus method will help you proactively improve customer satisfaction by determining:

• Who is the real customer and how can you balance their competing interests?
• What do customers want now and in the future?
• How can you measure satisfaction in real-time without reactive surveys?
• How can the voice of the customer drive your goals?
• What innovative new ways can help you meet those goals?

C!A specializes in the unique challenges of the 85% of today’s organizations that don’t make widgets.